Editor's introduction: "AARRR user growth model" is composed of the acronyms of the five links of the model, namely Acquisition, Activation, Retention, Revenue bulk sms service and Referral. The author of this article analyzes FM products with the AARRR model, and let's see what conclusions are finally drawn. experience information Experience device: Iphone8 Plus System version: IOS14.4.2 Experience environment: Wifi Experience app version: Himalaya FM 8.3.10, Dragonfly bulk sms service FM 9.2.6, Litchi FM 5.15.4 Note: Lychee FM is the Lychee app. Due to the author's personal habits, the following text is written as Lychee FM, which refers to the Lychee app. 1.
Purpose of Analysis By comparing the basic information, operation procedures and functions of the three FM software: Himalaya FM, Dragonfly FM and Litchi, we bulk sms service can establish our own knowledge of FM products and improve our understanding of the FM industry. 2. Acquisition (User Acquisition) The first step in launching a product is undoubtedly acquiring users, which is commonly referred to as promotion. If there are no users, there can be no continuous update of operations and products. From the Baidu Index of National Software Baidu: Baidu Search Index of Himalaya FM from 2019 to present Baidu Search Index of Dragonfly FM from 2019 to present Baidu Search bulk sms service Index of Lizhi FM from 2019 to present From the overall trend, since 2019, the overall search index of Himalaya FM has fluctuated more frequently, followed by Litchi FM, and Dragonfly FM is the least.
From this, it can be judged that Dragonfly FM is weak in operation. 3. Activation (user activation) Let more people know about our products through bulk sms service Acquisition. The next step is to let users use our products, register and activate in our products, experience our functions, and then keep users in the products. Himalayan FM users enter the product operation flow chart Dragonfly FM users enter the product operation flow chart Litchi FM users enter the product bulk sms service operation flow chart As can be seen from the above flow chart, among the three FM products: The registration process of Dragonfly FM is the shortest, and users can enter the product as soon as possible.