With more churn clients, more new clients, and more instability, your agency keeps growing. Katie Coelho , who has helped lead IMPACT for nearly a decade, is now Vice President of Services. Her work with clients and her work as a manager has given her a valuable vantage point to think about what works and what doesn't, and she shares her insights with me.
Below, you'll see the steps she advocates for building a more resilient and stable client base at your agency. First, improve your collaboration with each client. Improve your relationship with every customer Every customer your sales team brings in industry mailing list become a dissatisfied customer with a high churn rate -- or they could become the satisfied long-term customer you presented in your case study. How do you lead them to customer loyalty?
As with any relationship, it comes down to doing the right things at the right time. Do these things and you'll build the strong customer base you're after. 1. Work with your clients to clearly define goals What does your client want to accomplish? Many businesses go into inbound marketing thinking that traffic is the most important leading indicator of success.