There's nothing that can burst the bubble of getting a new client (or a new job) faster than realizing that your client doesn't have a real list of prospects to work with. Even if you know how to get started and have floated the idea of building a prospect list…the Latest Mailing Database pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we'll explore seven strategies for building a great prospect list that take a varied approach: four strategies require time and three strategies require money . In this article, we will cover the first four. (Stay tuned for the final three, coming soon.) First things first: learn the basial seven list-building strategies require the same basic elements: A clear understanding of your customer's buyer personas.
An in-depth review of brand content strategy and tactics Any possible information contained in the company's existing contact data Your own mastery of the basics of digital marketing Go no further until you have developed mastery of these four fundamentals. Come back here when you're ready and we'll look at all seven strategies over the Latest Mailing Database course of two posts. Four Time-Centered List Building Strategies Happy to see you again! Let's explore the four time-centric strategies based on your current budget and staffing resources. Few clients or organizations will be able to jump in and test each of these strategies, but I recommend that you understand them all so that you can place your client or organization along a marketing sophistication curve.
More time-focused strategies include the following: Capturing emails on your web properties Engagement on social networks IN-store capture (for brick-and-mortar retailers/businesses) Engagement of influencers and partners Strategy 1: Capture emails to Latest Mailing Database build a prospect list People keep their email addresses, so if you can get an email address in exchange for educational or entertaining content, treat it with respect. I find email capture getting almost ridiculously misused. If you spend a lot of time online, especially reading blogs, you may be bombarded with email requests. In an article on Buffer titled How to Grow a Massive Email List , author Kevin Lee succinctly equates email list development with this formula: Amazing blog content crystal clear calls to action massive email list.